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WOO Network is a deep liquidity network that offers both centralized and decentralized services. The network's primary product is WOO X, a zero-fee crypto trading platform that also serves as a liquidity aggregator for digital assets. The decentralised finance (DeFi) arm of WOO Network, WOOFi, assists decentralized exchanges by providing liquidity on-chain. WOO Network's goal is to become a major player in the bridge between centralized and decentralized finance, also known as CeDeFi.

WOO Network was founded by Kronos Research, a quantitative trading organization that specializes in market creation, high-frequency trading, and arbitrage. Kronos Research is one of the world's largest algorithmic trading organizations, with a daily trading volume of $5 billion on worldwide markets, and is now the sole market maker on the WOO X trading platform. Kronos Research is also an authorized market maker for Binance, Huobi, and OKX, as well as a key market maker for the decentralized exchange dYdX.

WOO Network was established in 2019 with a total funding amount of $52,000,000. Its native token, WOO, was launched on October 30, 2020, with 10% of tokens sold in public and private sales, 20% going to staff, and 10% to advisors. There is a maximum supply of 3 billion tokens. This number will gradually decrease via monthly token burns until 50% of the max supply is burned.

In October 2021, WOO Network announced the alpha launch of WOOFi Swap, a decentralized exchange platform running on Binance Smart Chain (BSC). The launch of WOOFi Swap's native algorithm, termed Synthetic Proactive Market Maker (sPMM), is the company's key innovation. According to WOO Network, sPMM has a much higher capital efficiency than all other DEXs on the BSC chain.

Additionally, WOO Network operates WOO Ventures, its official investment arm and launchpad, which was seeded with 150 million WOO tokens. WOO Ventures' goal is to be a blockchain-agnostic liquidity facilitator. One of its key features includes the airdropping of 50% of all profits to WOO token holders, providing a significant incentive to keep and stake WOO.

WOO Ventures typically invests in finance-focused projects, both centralized and decentralized, and usually collaborates with projects that have market-ready products, decreasing financial risk. Projects that receive funding benefit from WOO Network's liquidity, experience in protocol design, and ability to match with other incubated projects.

WOO Network aims to decrease market inefficiencies and disrupt crypto markets by solving a significant cryptocurrency issue: liquidity fragmentation. Its overarching purpose is to standardize liquidity. WOO Network is able to bootstrap large liquidity via its market maker Kronos Research, as well as through internalizing order flows from other crypto exchanges via an API integration. Boutique exchanges are a suitable audience in this sense. These exchanges often provide poor execution and high slippage to their retail audience, with the major cause due to a lack of liquidity. Larger exchanges also send parts of their orders to WOO Network to take advantage of its large liquidity and competitive pricing.

As the native token for the entire WOO ecosystem, the WOO token acts as a unifying force for all DeFi and CeFi businesses and services. It is also a utility token on multiple blockchains through bridges like BNB Chain, Ethereum, Solana, Fantom, Avalanche, Polygon, Arbitrum, and NEAR; and is embedded within prominent DEXs on various chains, including Bancor, SushiSwap, Uniswap, PancakeSwap.