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Fractal (FCL) is an open-source protocol built on Polkadot that is rapidly growing in popularity. The platform aims to replace the traditional ad cookie and give users maximum control over their data, forming the standard for the fair and open exchange of user information. Fractal has collaborated with KILT Protocol, Polkadex, Polymath, and other partnerships to provide a decentralized authentication system. FCL is the native currency of the protocol, fueling the built-in incentive mechanism, and was launched on the Polkastarter platform on February 25, 2021.

Fractal's mission is to ensure a fair distribution of value in the advertising market and shape market dynamics and infrastructure accordingly. The company aims to create publicly available data to ensure equitable competition within the current market structure. Fractal balances incentives on the Internet, helping to maintain a free and open concept of work. The platform generates a balance where the privacy interests of users are taken into account, content creators are rewarded, and the rights of advertisers are protected. User data is stored where it belongs, and Fractal helps to collect, verify, process and share information confidentially.

Julian Leitloff and Júlio Santos founded Fractal ID in 2017. Julian Leitloff is the co-founder and managing director of Fractal. He has a master's degree in Corporate Management & Economics and successfully founded his own company Spontaneous Order GmbH, where he made his first million at age 22. Due to his achievements, he was named as one of Forbes 30 under 30 in 2016. Leitloff first got into blockchain in 2015 when he met Bruce Pon, the future head of Ocean Protocol, at Tech Open Air. Júlio Santos is a technical manager, software engineer, entrepreneur, and co-founder of Fractal, where he leads the Product and Engineering team.

Fractal is unique in that it is an open-source protocol that facilitates the exchange of information by ensuring an infrastructure with an emphasis on confidentiality, allowing users to both securely share their data and monetize it. The platform seeks to define a new standard for the fair and open exchange of user information. Fractal solves problems such as a market controlled by duopoly, unattributed Ad-Tech costs, and web traffic from bots. The platform presents the concept of a fair industry to the community by introducing an incentive system built on a transparent and authoritative infrastructure. The developers aim to ensure the highest chance of success and the best possible results for users, publishers, and advertisers.

Fractal chose to utilize the Polkadot blockchain, which provides both the infrastructure for connectivity and the appropriate tools to deploy the protocol. The Polkadot blockchain has a serious approach to security, and the developers created Substrate, an SDK for Polkadot-compatible blockchain building. Shared security is Polkadot's value proposition, and economic security is established through Relay Chain validators. Validators are staked on the Relay Chain and confirm transactions from different parachains, resulting in the safe and independent interaction of chains according to the same rules.

Polkadot offers an environment where networks can control their transaction fees, and scaling is not only possible but affordable. Additionally, Polkadot focuses on development expertise by investing in an ecosystem of security tools like Substrate and Cumulus. Fractal strives to improve the quality of user information through cutting-edge technologies and focused strategies to improve advertising campaign results and guarantee a certain level of privacy of user data.

In conclusion, Fractal is an innovative platform that aims to revolutionize the advertising industry by introducing an open-source protocol that facilitates the fair and open exchange of user information. The platform's unique features include an infrastructure with an emphasis on confidentiality, an incentive system built on a transparent and authoritative infrastructure, and a focus on the highest.