Key Metrics

Real Volume (24H)$287.93
Fully Diluted ValuationN/A
ATH Date1/25/2018, 3:00:00 AM
ATL Date11/22/2022, 6:14:37 AM
Circulating Supply11B
Total Supply12B
Popularity Rank3209
What is DATA?

Data (DTA) is a blockchain-based digital information authentication mechanism that facilitates peer-to-peer mobile storage infrastructure using AI technology. The platform aims to address the challenges of centralized internet advertising and provide a more efficient and secure system for users, publishers/developers, and data nodes.

According to Data's website, there are many limitations to centralized internet advertising, including gaps for bad players to exploit the system. Ad fraud accounts for more than 40 percent of all internet ad traffic, costing marketers $16 billion per year. Ads rarely reward users, leading to ad-blocking by 600 million devices and reducing the ecosystem's efficiency.

To address these challenges, the Data platform uses tokens to facilitate exchanges between users, publishers/developers, and data nodes. The network verifies data and rewards relevant contributions with DTA tokens. The platform's goal is to provide an efficient Ad Flow from advertisers/ad channels to publishers/developers and end-users.

The Data project's most unique feature is the patent AI technology that detects fraud based on pattern or behavior analysis. The technology stack includes four tiers, including the P2P Mobile Storage Layer, Blockchain Layer, SDK Management Layer, and Application Process Layer. The platform uses smart contracts and non-cooperative game modeling to produce device-level reputation reports for user activity.

The Data Token (DTA) is a community-governed token that serves as the foundation of its blockchain-based advertising infrastructure. The platform allows for micropayments and uses tokens for applications such as virtual trades, premium services, and publisher rewards. Tokens are also used as currency in ad networks, ad exchanges, and services.

Data was co-founded in 2018 by Victor Ye and Franklin Song. Victor is a senior software engineer who has previously worked at LinkedIn, Twitter, and Snapchat. Franklin is a serial entrepreneur who has worked for Microsoft Research and Oracle. The platform is currently constructing the blockchain platform and early applications with a strategic partner, Yomob International Co., Ltd., a unified mobile ad global monetization platform.

In conclusion, Data (DTA) offers a decentralized, secure, and efficient system for exchanging digital information through blockchain technology. The platform addresses the challenges of centralized internet advertising and rewards users, publishers/developers, and data nodes with DTA tokens. With its unique AI technology and strategic partnerships, Data is set to revolutionize the digital advertising industry.


The investment information, comments, and recommendations provided here do not fall under the scope of investment consulting. Therefore, making an investment decision based solely on the information and comments provided here may not yield results that meet your expectations.

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