What is Celeb?
The rapid advancement of the Internet, combined with the widespread use of smartphones and the growing popularity of social media, has dramatically altered the marketing landscape. This shift has transformed the way information is shared and communicated, moving from a one-way flow of information through traditional media to a two-way exchange through social media. The rise of influential celebrities online has also attracted the attention of brands, as consumers are more likely to trust products and services that are endorsed by people they follow and admire.
As a result, many brands have turned to celebrity marketing to promote their products, and the importance of such campaigns has continued to grow. However, this has also led to a number of challenges and inefficiencies in the market. For instance, recruiting and managing celebrities for a brand campaign can be a time-consuming and resource-intensive process, and the high costs associated with intermediaries such as MCNs or marketing agencies can add an unreasonable burden to advertisers.
Moreover, there is a lack of credible data to determine a celebrity's influence, making it difficult to set fair advertising fees. Currently, the reward criteria for marketing campaigns are based solely on the number of followers, rather than more objective measures of the celebrity's contribution to the campaign or the effectiveness of the promotion.
In addition, there are also concerns about the credibility of viral marketing, with issues such as fake likes, followers, and comments undermining the legitimacy of campaigns. To address these issues, Celeb Plus is introducing a decentralized platform that connects brands and celebrities directly through blockchain technology, allowing for a more efficient and fair consensus on rewards. By recording activity data on the blockchain and measuring the contributions of each participant based on credible data, the platform aims to minimize advertising expenses and maximize efficiency.
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