Kriptoks

ASSEMBLE Protocol (ASM) is a revolutionary platform that aims to unify global reward points across e-commerce systems using blockchain technology. It allows users and merchants to aggregate, manage, and spend their reward and loyalty points in a hassle-free manner. Users can use their points to purchase goods and services on the ASSEMBLE Marketplace or convert them into ASM tokens, which they can swap for cash on supported exchanges.

The platform is built on the Ethereum blockchain and integrates the three pillars of e-retail: point providers (enterprises), point consumers (customers serviced by enterprises), and retailers (individuals and enterprises to use for their sales channels and advertising tools). Currently, customers who gather points from several sources cannot combine or convert them into a single point using the currently available point management facilities. This limitation prevents them from using or trading reward points as often as they wish because they are only authorized to use them at a single franchise store.

ASSEMBLE Protocol aims to create an ecosystem that benefits all stakeholders of the loyalty points industry using a three-pronged approach. The first pillar of the platform is Point Exchange (PX), which integrates reward points and converts them into ASP (ASSEMBLE points), a single key loyalty point of the platform. Using ASPs, users can pay for goods and services offered by partner organizations on Marketplace (MP).

Apart from this basic functionality, the ASSEMBLE Protocol provides a framework for point providers to build data management systems (Data Infrastructure or DI), including designing advertising campaigns. The platform also prevents the loss of millions of unused rewards points every year.

ASSEMBLE Token (ASM) is the native utility token of the platform. Consumers can exchange ASSEMBLE points for the ASM Token, and users can trade or swap it for cash. Traditional loyalty programs do not allow users to transfer their external reward points. However, the protocol converts the reward points to ASM tokens, which users can quickly trade with others as digital assets.

Furthermore, customers can pay for platform fees using ASMs. Similarly, point providers and retailers can use ASM tokens to pay for advertisements on the Assemble protocol platform. In the whitepaper, the development team aims to retain and increase the value of ASMs through regular buyback policies once the platform gains traction.

ASSEMBLE Protocol is a Korean company that combines the expertise of its partners STA1.com and YWMobile. ASSEMBLE was aided in its market entry by existing loyalty point clients secured by the partners. The team is led by Park Kyu Do, the CEO of STA1.com, Clubpass, and Marketing Friends, and LeeSung Hyen, the CTO and director of the 13 Mile. The team released an updated whitepaper in January 2022.

ASM tokens are ERC20 tokens on the Ethereum blockchain, and users can stake them to access rewards such as events, discounts, gift cards, and coupons. Anyone can join ASSEMBLE's Marketplace as a retailer after staking enough ASM tokens.

In conclusion, ASSEMBLE Protocol (ASM) is an innovative platform that provides a solution to the fragmentation of reward and loyalty points across various e-commerce systems. The platform's three-pronged approach aims to create an ecosystem that benefits all stakeholders of the loyalty points industry. The ASSEMBLE Token (ASM) serves as the native utility token of the platform, which users can trade or swap for cash, and ASM tokens can be staked to access various rewards. ASSEMBLE Protocol is a Korean company that combines the expertise of its partners STA1 and YWMobile, and the team aims to retain and increase the value of ASMs through regular buyback policies.