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Alpha Finance Lab (ALPHA) is a decentralized protocol that aims to drive DeFi and cross-chain liquidity. The platform provides specific digital trading tools that focus on increasing returns and minimizing risks for users. ALPHA is built on the Binance Smart Chain, and it seeks to build the Alpha universe to reduce downside risks for users within the ecosystem.

One of the significant advantages of ALPHA is its cross-chain capability. This feature enables two independent blockchains to communicate with each other, making it easier to trade and move assets between different chains. The Alpha Products are built after in-depth research of the problems and evaluating market gaps to propose suitable solutions. According to the whitepaper, there is a restriction in demand for DeFi for several reasons. Ethereum's composable nature gave rise to multiple DeFi products, including lending, token derivative assets that mimic the value of other assets. While these DeFi products interoperate within the Ethereum ecosystem, the unaddressed demand for DeFi on other blockchain platforms continues to grow at a rapid pace. Thus, the current need for DeFi is restricted by scalability issues. ALPHA aims to strengthen the DeFi space, making the products more user-friendly and bringing more people to DeFi.

To onboard the general population to DeFi, ALPHA launched Alpha Lending, a platform where users can earn yield on their digital assets by supplying them to the protocol. To reduce risks for users, the platform also launched the Alpha launchpad, which focuses on upgrading talent and strengthening key building blocks in DeFi. The protocols released through the Alpha platform benefit users by providing them with a share of their protocol fees.

ALPHA is the governance token created to integrate the whole Alpha ecosystem. The token serves as a core utility token across a portfolio of Alpha products, including staking and reward sharing. The token also allows users to access the long-term Web3 community. Web3 is a concept for a new iteration of the World Wide Web that incorporates blockchain technology.

Alpha Finance Lab was founded in 2020 by Tascha Punyaneramitdee and Nipun Pitimanaaree. Punyaneramitdee is the cofounder and project lead at Alpha Finance Lab, while Pitimanaaree is the lead blockchain engineer and had worked at OZT Robotics as the chief research officer before joining Alpha Finance Lab. The token has a maximum total supply of 65,000,000 tokens.

In conclusion, ALPHA is a cross-chain decentralized protocol that seeks to drive DeFi and cross-chain liquidity. With its innovative features, ALPHA is well-positioned to strengthen the DeFi space and make the products more user-friendly. The platform provides a comprehensive solution for yield farming, incubation, and NFT launches. As the cryptocurrency market continues to evolve, platforms like ALPHA will undoubtedly play an essential role in shaping the future of the industry.